Page 11 - The Future is Futbol_September 2022_Draft

THE FUTURE IS FÚTBOL | 2022 REPORT

Latinos have driven shifts in U.S. diversity over the Well above basketball and baseball, U.S. Latinos rank
last decade, with the country experiencing a first-time both soccer and American football as top tier. American
decline in the size of the non-Hispanic White population. football is part of the mainstream, but fútbol holds a
As the influence of Hispanics grows in the U.S., so does special place for them just as they champion this fast-
soccer's popularity. Hispanics and other diverse fans growing trend.
bring with them a love for soccer that has been part of
their story for generations, shaped by history and now
representing the next breakthrough in mainstream
American sports.

CHANGE IN U.S. POPULATION
2010-2020 (Millions of People)

+11.6 M

+7.6 M +2.3 M

+5.2 M +1.2 M NH
WHITE
0%
2+ NH
HISPANIC ASIAN BLACK
RACES OTHER -5.1 M

Source: Frey, William. New 2020 Census Results Show Increased Diversity Countering
Decade-Long Declines in America's White and Youth Populations. Brookings, August 2021.

MOST FOLLOWED PROFESSIONAL SPORTS BY HISPANICS

#1* AMERICAN 59%
FOOTBALL

#1* SOCCER 57%

#3 BASKETBALL 45%

#4 BASEBALL 40%

ICE
#5 HOCKEY 13%

*Football and Soccer are both ranked #1 because they are not significantly different at the 95% confidence level.
Source: Telemundo. The Future is Fútbol | 2022 Report.

©2022 Telemundo. All rights reserved. 11