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THE FUTURE IS FÚTBOL | 2022 REPORT
When Fútbol is Everything
Hispanic Enthusiasts are part of the largest fanbase in WORLD CUP VIEWERS WHO ARE
the world, and "fútbol" was one of their first words. SOCCER ENTHUSIASTS
If their team won the global championship, they say
the euphoria would be massive, second only to the
birth of their child and more exciting than getting their
dream job or getting married. 61%
1
54%
Attending the World Cup in person is a life goal for 38%
these Enthusiasts. About 18% of Hispanic Enthusiasts
have attended a past World Cup match in person,
another 37% hope to do so before they die, and 8%
are trying to get to Qatar this year, even though it is TOTAL HISPANIC NON-
almost halfway around the world. 1 HISPANIC
Source: Telemundo. The Future is Fútbol | 2022 Report.
MOST IMPORTANT LIFE EVENTS
TM
AMONG HISPANIC ENTHUSIASTS* For the upcoming FIFA World Cup 2022 , 64 million
non-Latinos ages 16 or older (29% of total non-Latinos)
and 23 million Latinos (53% of total Hispanics) are
HISPANIC
1
LIFE EVENT expected to watch. Among total FIFA World Cup
ENTHUSIASTS
2022 viewers of all backgrounds, over half (54%)
TM
are soccer Enthusiasts. They stand out for their
Birth of your child 43% unwavering commitment and passion for soccer and
The Cup. These fans are led by Latinos, with 61% of
Latinos calling themselves Enthusiasts versus 38% of
1
Your country winning non-Latino viewers.
the World Cup 38%
Many Enthusiasts indicated doing whatever it takes to
follow the matches around the clock. Over half (57%)
of Hispanic Enthusiasts say they have reshuffled their
Getting your priorities to watch an important game. They have
dream job 36% skipped family or friend events, taken off work, spent
money they did not have or traveled miles to watch an
important match with like-minded World Cup fans. 1
Geting married 34%
Buying a car 24%
*Percentage of Enthusiasts who rank these life events
as their top 3 most important.
Source: Telemundo. The Future is Fútbol | 2022 Report.
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