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THE FUTURE IS FÚTBOL | 2022 REPORT
As Big as a Holiday
The World Cup is as big as a holiday. The gatherings are momentous among Latino Enthusiasts who rank the event
second only to Christmas, more significant than Thanksgiving and New Year's. They say they regard the World Cup as
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a time to forget the day-to-day and create new spaces for gathering and sharing.
Fans and spectators of many generations and backgrounds lift each other up, share memories and immerse
themselves in this communal event.
FAVORITE CELEBRATIONS AMONG HISPANIC ENTHUSIASTS
CHRISTMAS 84%
THE 64%
WORLD CUP
THANKSGIVING 54%
NEW YEAR’S 54%
HALLOWEEN 23%
EASTER 17%
* Percentage of Enthusiasts who rank these celebrations as their top 3 favorites.
Source: Telemundo. The Future is Fútbol | 2022 Report.
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