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THE FUTURE IS FÚTBOL | 2022 REPORT
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THE WORLD CUP MEGA EVENT
The Staggering Reach of the World Cup
FIFA reported that the 2018 FIFA World Cup
TM
reached over half the global population with 3.57
billion viewers. The World Cup is considered
12
more important among Hispanic World Cup
viewers than any other sporting event, including
the Super Bowl, the World Series, the Olympic
Games, or the NBA Finals. In 2018, the World
1
Cup had its greatest 32-day performance in
Spanish-language history, with a commanding
total U.S. audience reach of 37 million. 13
The 2018 FIFA World Cup
TM
reached over
half the global population,
a total of
3.57 billion viewers.
Source: FIFA, December 2018.
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