Page 16 - The Future is Futbol_September 2022_Draft

THE FUTURE IS FÚTBOL | 2022 REPORT

For some Hispanics, playing (and watching) FIFA video In 2018, eMLS, an eSports tournament held by Major
games and participating in Fantasy Soccer provide League Soccer in conjunction with Electronic Arts' EA
additional ways to interact with the sport. Sports FIFA franchise, launched a competitive league
with MLS players, most popular with the 18-29-year-
old demographic.
15
INTEREST IN WORLD CUP INFORMATION On the gaming and media streaming platform
OR ENTERTAINMENT Twitch, millions spend hours watching their favorite
streamers play EA Sports' FIFA, a soccer simulation
video game featuring famous players from around the
HISPANIC WORLD CUP NON-HISPANIC world. FIFA's top English-language Twitch streamer
VIEWERS WORLD CUP VIEWERS
is Mexican-American, with over 3 million followers,
averaging over 20,000 live viewers per stream. 16

87% ENGAGING IN SOCCER
WATCH NEWS BEYOND THE MATCHES
& UPDATES
83%

FIFA VIDEO GAME SERIES:
As of 2021, the FIFA video game
85%
WATCH franchise sold over 325 million
HIGHLIGHTS copies globally and is listed in the
86%
Guinness World Records as the
best-selling sports video game
franchise in the world, more
popular than Madden NFL series
78%
CHECK and NBA basketball.
STATS
69%
FANTASY SOCCER:
According to a 2020 study, 37%
of U.S. soccer fans play Fantasy
WATCH 76% Soccer, and over half (58%)
BEHIND-THE-SCENES are Latinos.
STORIES ABOUT
PLAYERS 68%
Source:
1 Batchelor, James. “EA Extends UEFA
Exclusivity, Working on Multiple FIFA
WATCH/READ 75% Mobile Games.” GamesIndustry.biz, Feb. 2021.
PRE-GAME OR 2 “Best-Selling Sports Videogame Series.”
POST-GAME Guinness World Records, 2018.
COMMENTARY 65% 3 Gilt Edge Soccer Marketing Fan Insights 2020.

FOLLOW 75%
COMMENTARY ON
SOCIAL MEDIA 63%

WATCH/READ 74%
ANALYSIS FROM
EXPERTS 63% Oktay/stock.adobe.com

Source: Telemundo. The Future is Fútbol | 2022 Report.

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