Page 4 - THE NOTICEBOARD JULY 2020 EDITION 60
P. 4

Page 4
                                                                                                September, 2010
                                                                                         campaign will do in the
              You Must Advertize - WHY?                                                  market. This is done to
                                                                                         know  whether  the
                                                                                         product  or  service  will
                                                                                         be able to withstand the
                                                                                         competition or not.
                                                                                     · S e l e c t i n g   t h e
                                                                                         advertising media- here
                                                                                         one studies the benefits
                                                                                         and drawbacks of all the
                                                                                         available  media  like
                                                                                         t e l e v i s i o n ,   r a d i o ,
                                                                                         newspaper, internet etc.
                                                                                         On  the  basis  of  their
                                                                                         comparison,  you  select
                                                                                         the  media  which  you
                                                                                         feel will do justice to the
                                                                                         advertising campaign.

        When one starts a business or  television,  newspapers,  radio,              · Cost-benefit  analysis-
        is  running  a  business,  one  banners,  pamphlets,  websites                   T h i s   a n a l y s i s   i s
        needs to make people aware  etc. Each advertising media has                      performed  for  two
        of  the  fact.  Promotion  is  its own pros and cons and one                     reasons.  The  first  is  to
        important  for  any  type  of  must evaluate all of them before                  decide  whether  the
        business  to  let  others  know  selecting a particular media. The               advertising  campaign
        about the business. Any type  main  thing  that  needs  to  be                   will benefit the business
        of business, whether it is run  considered is that the advertising               and  help  to  earn  good
        online  or  offline  requires  medium selected must be able to                   income. If yes, then you
        customers  so  that  it  can  reach  a  large  number  of                        proceed with campaign.
        experience  a  good  business  customers.                                        The  other  reason  is  to
        turnaround.  However,  the  Generally, large businesses hire                     check  whether  the  cost
        only  means  of  reaching  the  services  of  an  advertising                    of promoting a product
        customers is advertising. This  agency to promote their products                 or  service  using  a
        is  why  advertising  is  and  services.  They  handle  the                      particular  advertising
        important  for  a  business.  entire  advertisement  campaign                    media  justifies  the
        Once  a  business  advertises  and all aspects of the company's                  benefits it reaps. This is
        about  its  products  and  Marketing.  However,  MSMEs                           done to make sure that
        services, it is able to run in a  can  employ  a  marketing                      advertising  using  a
        competitive environment.           individual  to  handle  the  entire           p a r t i c u l a r   m e d i a
        Advertising  is  important  for  process of promoting a product                  benefits the business by
        every aspect of a business. It  or service by breaking it down                   helping  it  get  more
        plays  an  imperative  role  for  into stages and then working on                customers  and  increase
        both  manufacturers  and  each  stage.  These  stages  are                       revenue.
        consumers.  Advertising  is  described below:                                · Deciding  the  mode  of

        important for the business on          · Market  analysis-  Here                 advertisement-  The
        the  whole  as  it  lets  the              you first study the market            market  person  then
        b u s i n e s s   g a i n   m o r e        to  know  the  target                 d e c i d e s   h o w   t h e
        customers, thereby increasing              audience and the needs of             m e s s a g e   w i l l   b e
        business revenue.                          the  target  audience.  You           conveyed  to  the  target
        Advertising  can  be  achieved             also study the competition            audience. You may use
        using  various  media  like                present  in  the  market  to          simple  pamphlets  or
                                                   know how the advertising              banners to let the
   1   2   3   4   5   6   7   8   9