Page 4 - THE NOTICEBOARD JULY 2020 EDITION 60

Page 4
September, 2010
campaign will do in the
You Must Advertize - WHY? market. This is done to
know whether the
product or service will
be able to withstand the
competition or not.
· S e l e c t i n g t h e
advertising media- here
one studies the benefits
and drawbacks of all the
available media like
t e l e v i s i o n , r a d i o ,
newspaper, internet etc.
On the basis of their
comparison, you select
the media which you
feel will do justice to the
advertising campaign.

When one starts a business or television, newspapers, radio, · Cost-benefit analysis-
is running a business, one banners, pamphlets, websites T h i s a n a l y s i s i s
needs to make people aware etc. Each advertising media has performed for two
of the fact. Promotion is its own pros and cons and one reasons. The first is to
important for any type of must evaluate all of them before decide whether the
business to let others know selecting a particular media. The advertising campaign
about the business. Any type main thing that needs to be will benefit the business
of business, whether it is run considered is that the advertising and help to earn good
online or offline requires medium selected must be able to income. If yes, then you
customers so that it can reach a large number of proceed with campaign.
experience a good business customers. The other reason is to
turnaround. However, the Generally, large businesses hire check whether the cost
only means of reaching the services of an advertising of promoting a product
customers is advertising. This agency to promote their products or service using a
is why advertising is and services. They handle the particular advertising
important for a business. entire advertisement campaign media justifies the
Once a business advertises and all aspects of the company's benefits it reaps. This is
about its products and Marketing. However, MSMEs done to make sure that
services, it is able to run in a can employ a marketing advertising using a
competitive environment. individual to handle the entire p a r t i c u l a r m e d i a
Advertising is important for process of promoting a product benefits the business by
every aspect of a business. It or service by breaking it down helping it get more
plays an imperative role for into stages and then working on customers and increase
both manufacturers and each stage. These stages are revenue.
consumers. Advertising is described below: · Deciding the mode of

important for the business on · Market analysis- Here advertisement- The
the whole as it lets the you first study the market market person then
b u s i n e s s g a i n m o r e to know the target d e c i d e s h o w t h e
customers, thereby increasing audience and the needs of m e s s a g e w i l l b e
business revenue. the target audience. You conveyed to the target
Advertising can be achieved also study the competition audience. You may use
using various media like present in the market to simple pamphlets or
know how the advertising banners to let the