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Dsignage - Smart Technology Improving Patient

and Employee Experience at Every Turn

BY VANESSA ORR tion that they then write on the
white board, the digital screen
As technology advances, so have the connects electronically to the
ways in which it can be used to make the patient medical records and is
patient experience, and the employee automatically updated.
experience, even better. Helping people “This completely eliminates
navigate hospitals and healthcare facilities, human error,” said Diaz, adding
otherwise known as wayfinding, is just that approximately 150,000
one use of digital technology - but it can years ago, the company provided simple deaths a year are caused by the
do much more than that. digital signage with video displayed miscommunication of medical informa-
“Wayfinding is very important for hos- through a playlist that pushed content to tion. supervisor to respond.
pitals, especially when people are already provide specific messaging. “While this is Depending on the location of the While all of these technologies are
feeling nervous or stressed,” said Jose still a valid and very useful technology, screens, the information that is provided already being used by early adopters, most
Diaz, president and CEO, DSignage. “In most hospitals don’t even have this,” said will be filtered for the appropriate audi- healthcare systems have yet to take advan-
older hospitals with huge mall-type lay- Diaz, adding that the healthcare field tends ence. This technology can also be used to tage of these opportunities. “Healthcare as
outs, it is very easy to get confused and to lag behind most others in utilizing cur- reach and retain employees by targeting an industry typically lags behind in using
disoriented; even employees get lost some- rent technology. them with the information they need, as technology, but they really have no choice
times.” The company has now advanced from well as simplifying common tasks like these days, especially with the millennial
In order to alleviate this problem, digital signage to “smart” signage that inte- checking in or requesting PTO time. population,” said Diaz. “Amazon and even
DSignage provides both passive screens grates all of the information systems in a “Turnover and longevity is a big issue, Walmart are getting into healthcare; these
and interactive screens to help guide visi- hospital - including medical records, EMS and every healthcare facility has to think companies are willing to disrupt the
tors to their destinations. “We provide systems, payroll systems, maintenance about how to keep their employees happy industry because they recognize its ineffi-
information stations that feature digital systems and more. and engaged,” said Diaz. ciencies.
maps in 2D or 3D to help patients know “Hospitals invest hundreds of millions “Instead of employees having to check “While many hospitals are focused on
where they are, which also show predeter- of dollars in these different systems, but in and out on an old Kronos clock, the patient experience, they need to
mined points of interest, such as doctors’ these very big databases are independent employees can use our app to save time,” understand that it doesn’t just mean when
offices,” Diaz explained. “The patient can and are not related; each is in the cloud or he said. “In fact, using location intelli- that person sees a doctor or stays
see where they want to go, and it provides on separate computers,” said Diaz. “We’re gence, an employee can automatically be overnight in a room,” he added.
step-by-step instructions on how to get making information on screens intelligent checked in when they enter the hospital, “Technology needs to not only be used in
there.” by interconnecting these different systems and can also be reminded of pending train- patient rooms, but all around the hospital.
More advanced location intelligence to create relative “smart” playlists.” ings for certifications. We even offer train- And it needs to be integrated into every-
technologies can provide visitors with For example, white boards in patient ing on cellphones or iPads.” thing from the facility’s website to their
directions that they can access on their rooms, which Diaz says about 99 percent Smart signage can be used to send phone apps on a seamless digital plat-
mobile devices. “We even have an app that of hospitals still use, will be replaced by happy birthday messages to employees on form.”
works from outside the hospital all the digital screens that provide all of the infor- their phones or digital screens, and
way to their final destination inside the mation a patient or caregiver needs to requests for PTO can be done through an To learn more about DSignage, visit
hospital,” said Diaz. know. “Instead of a nurse having to go to a app instead of having to log into a comput- www.DSignage.net or call (305) 361-0623.
When DSignage was established 15 computer for a patient’s medical informa- er, check available dates, and wait for a

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6 February 2020 southfloridahospitalnews.com South Florida Hospital News