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            A message from our President




                       14th Annual Healthcare Summit to Focus on Consumerism

                                      Our 14th annual summit will be held on February   approved reorganization plan.
                                     12-13 at the Signature Grand in Davie.         Dr. Friend is a frequent commentator in media such as CNBC, The New York
                                     Sponsorships, exhibit space, and registration infor-  Times, CNN, The Financial Times, The Wharton Business Radio Network, Sirius
                                     mation are available on our website.         XM, McKnight’s, Crain’s, Becker’s, Senior Care Investor, The Los Angeles Times,
                                      The Summit will open with a keynote presenta-  The Washington Post, and Modern Healthcare.
                                     tion by Dr. David Friend, M.D., MBA, who will talk   On day two, we will hear from Masahiro Ito, Advisors Hospitality Consulting,
                                     about the generational impacts that are affecting   about how the hospitality industry might give some insights to healthcare about
                                    healthcare. From the growing numbers of retiring   how to create an environment for patients, families, and friends that encourage
                                    “baby-boomers” to the even larger groups of   brand loyalty. After graduating from college in Japan, Masahiro joined The Ritz-
                                    Millennials, Gen Xers, and Gen Zers,  all have differ-  Carlton Hotel Company, LLC where his journey to service excellence began.
                                    ent needs and wants with respect to interacting with   After many years, Masahiro joined New York-Presbyterian Hospital where he
                                    their healthcare providers.                   assumed corporate and regional leadership responsibilities, applying his skills
                  Jaime Caldwell      Dr. Friend has served as Chairman, CEO, COO,   and values to put in place the health system’s focus on the comfort and wellbeing
                                     Chief Clinical Officer, Chief Medical Officer, Board   of their patients and families.
             Member and Advisor for a variety of Fortune 500 Companies, Health Systems,   Masahiro is a certified Six Sigma Black Belt and Manager of   Quality/ Organ -
             Academic Medical Centers, Biotechnology, and IT Companies. Dr. Friend cur-  izational Excellence. He holds Master certificates in Hospitality Management and
             rently serves as Co-Founder, Chief Transformation Officer and managing   Healthcare Change Leadership from Cornell University and is currently pursuing
             Director of the BDO Center for Health Care Excellence & Innovation. Dr. Friend   a Master of Science degree in Management, with concentration on Human
             has extensive experience in both acute and post-acute care healthcare markets   Resource Management, at the University of Liverpool.
             where, most recently, he was the CEO of Senior Care Centers which is a $1 bil-
             lion operation with 10,000 employees in the State of Texas. Dr. Friend was        Please go to https://sfhha.com/events-page/#!calendar
             brought in to restructure the company and successfully guide them through                   to learn more and to register.
             Chapter 11 reorganization. They have successfully reemerged with a court


                                                              NEW MEMBERS

             CARAVAN HEALTH – The national leader of successful accountable care and   HARDEN INSIGHT – The longest privately held insurance consultant/broker
             population health programs for community health systems.            in Florida. Founded in 1953, they specialize in healthcare and are the endorsed
                                                                                 broker for FHA.


                            2020 BOARD OF DIRECTORS                                                  SFHHA COMMITTEES

                         CHAIRMAN: Mark Doyle, Chief Executive Officer, Memorial Hospital Pembroke
                         VICE CHAIR: Jared Smith, Chief Executive Officer, Broward Health Coral Springs
                       SECRETARY: William “Bill” Duquette, Chief Executive Officer, Homestead Hospital
                       TREASURER: Charles Felix, Publisher, South Florida Hospital News & Healthcare Report
                        IMMEDIATE PAST CHAIR: David Wagner, Kindred South Florida Market CEO
                        AT-LARGE: Lincoln Mendez, Chief Executive Officer, Boca Raton Regional Hospital
                                                                                                        Education Committee
                               AT-LARGE: Joel Wherley, Chief Operating Officer, VITAS
              Doug Bartel, MBA   Willian “Bill” Duquette   Brian Keeley (Board Advisor)   Loretta Sheffield
                Senior Director of    (Secretary)   President  & CEO   Chief Executive Officer
              Business Development, Media   Chief Executive Officer   Baptist Health South Florida   Select Hospital - Miami
               And External Relations   Homestead Hospital                               Healthcare Finance and Management Committee
                 Florida Blue   Baptist Health South Florida   Ralph A. Marrinson,   Mindy Shikiar
                                                  NHA, FACHA      Chief Operating Officer
             Wael Barsoum, M.D.   Charles Felix (Treasurer)   President   Boca Raton Regional Hospital
               Chief Executive Officer   Publisher   Marrinson Group                         Health Information Technology Committee
              Cleveland Clinic Hospital   South Florida Hospital News and      Jared Smith (Vice Chair)
                                 Healthcare Report   Lincoln Mendez (At Large)   Chief Executive Officer
              Marc Bivins, M.D.                  Chief Executive Officer   Broward Health Coral Springs
               Chief Medical Officer   Aurelio M. Fernandez III   South Miami Hospital       Marketing and Public Relations Committee
               Holy Cross Hospital   (Board Advisor)              Steve Ullmann
                                 President  & CEO   Charles Michelson   Director
                Kevin Conn     Memorial Healthcare System   Partner   University of Miami
              Regional Vice President of        Saltz Michelson Architects   Health Policy Management   Membership Committee
                 Operations   Grisel Fernandez-Bravo
                Encompass Health                                Ana M. Viamonte Ros,
                                Chief Executive Officer   Aristides (Ardy) Pallin   M.D.
              Maria Currier (General   Memorial Hospital Miramar   Chief Operating Officer   Medical Director for Palliative   Quality and Patient Safety Committee
                  Counsel)                       Catholic Health Services   Care and Bioethics
                  Partner    Michael Gittelman (Board            Baptist Health South Florida
               Holland & Knight, LLP   Advisor)   Michael Roffelson
                                Chief Executive Officer   Chief Executive Officer   David Wagner
               Steve Demers   Bascom Palmer Eye Institute   Encompass Health – Sunrise   (Immediate Past Chair)   Safety and Security Committee
               Chief Operating Officer                         Kindred South Florida Market CEO
            University of Miami Health System   Patricia Greenberg   Alex Romillo
               Chief Executive Officer   President   President & CEO   Joel Wherley (At-Large)
              University of Miami Hospital    National Healthcare Associates   Health Choice Network   Chief Operating Officer
                 and Clinics                                         VITAS
                                                Gino Santorio (Board
                                 Randy Gross
              Mark Doyle (Chairman)   Chief Executive Officer   Advisor)
               Chief Executive Officer           Chief Executive Officer
              Memorial Hospital Pembroke   Broward Health Imperial Point   Broward Health
        South Florida Hospital News                                                              southfloridahospitalnews.com                                                        February 2020                            7
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