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MARKETING PROFILES:

Caren J. Bock R.N. Barbara Epes
Public Relations Coordinator Regional Manager of
HospiceCare of Southeast Marketing & Physician Services
Florida, Inc. Broward Health Coral Springs Medical Center

Caren Judy Bock, grew up in Growing up an “army brat”, Barbara Epes was born in an
Southern Indiana and attended unlikely location - Taiwan, Taipei. In 1988 she happily settled
University of Louisville. She in Florida and she began her tenure with Broward Health
has a communications back- Coral Springs Medical Center (CSMC) in 1997 as Regional
ground in addition to her Manager of Marketing & Physician Services.
Registered Nurse degree. She A Coral Springs Chamber member since 1997, CSMC was
has been the public relations an inaugural Trustee member. On the Board of Directors from
coordinator for HospiceCare of 2000 – 2004, Barbara chaired the Education Committee
Southeast Florida since 2001 which under her leadership, developed and implemented the
and continues to practice as a current Chamber high school recognition program. Barbara is
pediatric and neonatal inten- also a graduate of the 1999 Leadership Class.
sive critical care registered As co-chair of CSMC’s Community Relations Council (CRC), Barbara doubled membership. The
nurse at Coral Springs Medical CRC consists of community members providing feedback to the hospital and participating in its
Center. She has been recog- annual strategic planning.
nized locally and nationally for Hospital community sponsorships are diverse, generous and vary each year. To increase employ-
many charitable and volun- ee involvement, Barbara developed a Volunteer Incentive Program with over 5,000 hours con-
teer efforts including the published book, “WINGS…a story of tributed to date.
transformation” which was created by Caren to help children In partnership with the American Red Cross and the City of Coral Springs, Barbara co-chairs the
cope with the grief and loss of a loved one. As the Public Pediatric Drowning Prevention Task Force. The group is proudest of a documented 70% decrease
Relations Coordinator she has initiated many different projects in pediatric drownings brought to CSMC.
including the 25th Anniversary Silver Wings Gala, the children’s Recently, Barbara led efforts to help a family devastated by a house fire. In one week, thanks to
book “WINGS”, the quarterly newsletter, reconstruction of the donations by employees, local businesses and community members, the family received all the
website and expansion of many press outlets throughout south- items needed to fill a new home.
ern Florida. She resides in South Florida with her husband and Barbara is the 1994 recipient of Broward Health’s Lisa Philips Leadership Award for human
four children. resource leadership. Personally, Barbara and her husband support Broward Homebound for
Caren was led to Hospice while volunteering for various Disabled Adults and the Alzheimer’s Family Center. When asked her greatest accomplishment, the
events and has felt a deep compassion for their cause. She men- answer is easy – a happy 20 year marriage and together with her husband Campbell, raising three
tions the time she spends with the Hospice patients and there beautiful sons.
families are her most valued moments. Her vision for the future
is to increase the awareness for a comprehensive pediatric hos-
pice and palliative care program while continuing to expand the
community awareness of Hospice.
Marketing

South Florida Hospital News hospitalnews.org December 2007 19