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Let’s Connect:

The n ew taxx act brings sweeeping
SFHEF Spotlight Ǥ

The A CA individual manndate repeal and the new pass--through income
August 2018 Ƥ Ƥ

nationwide. ơ ǫ
Ashely Vertuno is the Chief Operating

Officer at Westside Regional Medical Ƥ
Center, East Florida Division with HCA ǯ Ǥ
since October 2017. She is responsible
for overseeing the operations of the facil-
ity including a $85M, 72 private bed
tower construction project. She formally
was at Desert Regional Medical Center, a
for-profit Tenet facility in Palm Springs,
CA as Associate Administrator. Her pri-
mary responsibilities included oversight
of the orthopedic and neuroscience serv-
ice lines, robotics service line, surgical
clinical excellence, investor owned surgi- ASHLEY VERTUNO,
cal panel (21 surgeons), facilities man-
agement, facility physician contract FACHE
negotiations, capital construction over- Chief Operating Officer
sight- approx. $52M in 2 years, food and
nutrition and environmental services. Westside Regional
Prior to her advancement to Associate Medical Center
Administrator, Ashley served as Service
Line Administrator for Orthopedics and Neurosciences at Desert Regional, where
she oversaw business development, strategic planning and operations, leading the
facility in 4 out of the 8 years of top 100 hospitals for orthopedics and total joints
and first Comprehensive Stroke Center by DNV in Riverside and San Bernardino
Counties. Preceding the move to Palm Springs, CA, Ashley served in a practice C ontact Us
administrator role with HCA, MidAmerica Division, in Kansas City, MO. K e vin N. Fine, MHA
Ashley’s commitment to improving the healthcare industry and her community Ƥ ̻ Ǥ
across the county is evident in her leadership involvement with numerous chari- Ǥ
table organizations. In 2014, Vertuno became a recipient of “Top 40 under 40” for
business professionals in Palm Springs, CA. In 2015, she was invited to join
Leadership Coachella Valley, a unique program developed to mentor a small select
group of future community leaders. Members explored issues affecting the
Coachella Valley and were encouraged to develop their professional leadership
skills, while building relationships that forge positive community change in ways
that improve the lives of people across the region.
In addition, Vertuno was an active participant on the board of the Palm Springs
United School District, where she strived to elevate awareness surrounding the
issues related to concussion management and sports medicine initiatives in addi-
tion to assisting in the development of student mentor programs.
She had been the Chair for the American Heart Association “Heart Walk” as
well as, Chair for the March of Dimes here in Palm Springs, CA, two years run-
ning. She is an active member for American College of Healthcare Executives, ea e F tur ed e Sp a e p e e k rs
with Fellow status achievement and has facilitated women leadership forums B R A N DO N S MIT TH J A C Q U ES O K O L O V , M . D .
through ACHE and SFHEF. E T x D S pe ak r e & W o pkr a l ce e h T rap t s i m r i a h C a na n dC E O
S S BS s n o i t u l o , I . c n
Her involvement in numerous professional and civic organizations at the local, T ed x p S ea , r e k , h c a o c c on , t n a lt u s
r o s s e f o r p , a n d r i d a o h t s o , B o d n a r n w l l i u q c a J e J . S v o l o k o , M D . . i s c m r i a h n a
regional, and national levels continues to expand her dedication and commitment n i r b g a n u t a e b p , w y attiw c a o r p p h t o t e h n a d c e i h f e v i t u c e x e o e c ﬁ f r o f S S B
to the healthcare profession. SFHEF is extremely important to Ashley, as it is her c hal l eng s e f o wo pkro e c a l he h t al d n a s n o i t u l o S , I c n . F o l l o n i w g h i s f m r o l a
d ys u f nc i t on . n i n i a r t g a s a n a e d a c i m c c , t s i g o l o i d r a
time to give back to the community and educate the up and coming leaders who r D . S o l o k o v h a s h a d t h e o t i n u t r o p p y t o
o d n a r B ni sal n i d a e g e r e p x ti nl i h s r e d a e p c o mm m inu o i t a c na n dc g n i r u
d a
will transform the next generation of healthcare. The support of ACHE and w c a l p k r o ed n o i t c n u f s y .H ei st h ef e d n u o ro f hT eW s k r o h t i m sL C L v r e s e a s b r a c h t l a e h e s r a o d d r o t c e . H e s r o t c e r i , c pro a t tr a e d h t a r o e o e c ﬁ f e e r a r a n s V c i e P o s i v d r i n m n e d i s e r t f e l p i t l u r o
i
s c
r a
SFHEF has provided tools to build Ashley’s leadership teams to be successful and n a dt e h c a e sa tE m r o y U ’ y t i s r e v i n sG a t e u z i o s e n i s u B sS o o h c lo n H ea e r a c h lt d n a f e i h C Med l a r e c ﬁ f O or f S ou n r e h t if l a C or a i n
e ci
s c i p o t re lat d e e l o t ad h s r e , ip o c m m un c i n o i at a dn a y h t l a e h w p k r o lac e
continue to promote the mission of each facility, specifically at Westside Regional y d nam . s c i s i d E on C or p or i t a on d n a u c rr u ly t n e se v r es or s a h se v r ed n i m e l p i lt u
r a o b d c e i t i c a p a s f o r P c i l b u o C mp n a ie . s
Medical Center/HCA “Above all else, we are committed to the care and improve-
ment of human life.” S IS OPEN ! N N! Des in taan t a ion PPion P dise
ON S IS OPE
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estiit
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Vertuno holds a Master’s degree in Health Administration from the University I I G E REG R T T S I T ON ! n e p
of South Carolina; and a Bachelor of Science degree in Business Administration 8 H F M A F L F l a l C f n o C c n e r e e i s o i o J n u e r i p s n i s a t t y t h e M c i r y s a n d l e l l i v a t i r a g r a e H l y t y l l o e o w f s o o d B r e g n i , s c a e h R g n o r o s e t a r a n d g d n t e
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and Management from Virginia Commonwealth University. In addition, she is has V isi o i t a r t s i g e R t w w fl . w or f h a d i m . a or o h t u a rJ m i m y B . t t e f f u
a “green belt” in Six Sigma “green belt” and is a past fellow for the American
Hospital Association’s Transformational Leadership Program. F a all l o con f fer e e r c n ee c
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H ot T p o o s c ics i n Hea a a c e e
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Business
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Data Analytics Development nt
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Disruption and d Revenue Cyc le P ayyment Integrity
Consumerism Strategies
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F H M A F d i r o l a C e t p a h r is r e r e t s i d w t i h t h e N a n o i t a l A o i t a i c o s s n o f S e t a t P OR G R A n I : M r te me a i d te
s ge
d r a o B s o f A c n a t n u o c c y AN( S B A ) a s a s o s n o p r o f c n i u n i t n o g p l a n o i s s e f o r D ILE R E V YM T E H O D :G u o r p L e v i
o i t a c u d e n o n t h e N n o i t a a l R r t s i g e y o f C P E S s r o s n o p . S t a t e b d r a o s o f F LEI DO FS U T Y D :S e z i l a i c e p dK o n e g d e l w
c c a ou a t n nc y h e v a ﬁ a l a n a t u hor y it on e h t a c c ep a t nc e d n i f o c l a u d i iv r u o ses U len s s w r e h t O is e N ote d
o f r C P E c t i d e r . C o m n i a l p n t s r n i d r a g e g r e r e t s i g e d s r o s n o p s m a y b e F mor or or f n i e m i t a on r eg g n i d r a d a iv t a r t s i n i m e
b u s e t t i m d t o t h e N a a n o i t a l R r t s i g e y o f C P E S r o s n o p s t g u o r h h i t s w : e t i s b e p cilo e i ss c u ha sr s d n u f e , c n o i t a l l e c n a sa d n
www N . AS B A r o . y r t s i g e R . g r
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