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Back Cover Story: One Plant: Cultivating Cannabis for Better Patient Outcomes

Continued from page 47 Cobb explains that it has taken a slow high quality flower-hand trimming. outreach, and Dr. Matt Ferenc, its med-
was also instrumental in the 2016 med- and measured approach to its rollout in “We’re not looking to be the biggest ical director and one of the lead ER
ical cannabis constitutional amendment Florida as opposed to the competition. cannabis company,” adds Cobb. “We physicians at Broward General.
process and statutory implementation “We have focused on having the best want to provide the best patient experi- “We have a dedicated approach to not
via the 2017 legislative session in possible quality flower,” he says. “That ence while offering patients the highest only educating patients and providing
Florida. leads to the best extracts which leads to quality and most reliable product that access to patients, but also educating
“I had opportunities to participate in the best products. While we’ve focused they know has been crafted and made physicians and having people such as
the cannabis industry in other states, but on our core ingredients, our competitors with a lot of care from professionals who Andrew and Matt, who speak that lan-
I didn’t want to,” he says. “I wanted to are running around trying to open as have been in this industry for a long guage, who can educate them on the
make it happen here in Florida.” many doors as they could. The only way time.” benefits of cannabis,” Cobb says.
Today, One Plant, is focused primarily to succeed in this industry is focus on Another distinct advantage the compa- He adds that they have to spend a lot of
on premium cannabis flower. Its primary product quality which is what we have ny has is its proprietary home delivery time with physicians because there is no
cultivation facility is in Ruskin, Florida, done. We took the time to build this out, model, a segment of the market that clear dosing rules, testing, or clinical
with a 33-acre one currently being built upgrading our cultivation, and now most of the larger competitors were not research data to be able to understand
in Indiantown, Florida. It’s expected to opening dispensaries.” focused on in any real way. It offers the what strain or phenotype is good for
be completed and cultivation will be ini- One Plant’s first store opened in patients privacy, convenience and greater what condition. Since it’s been federally
tiated by mid-January. November. It launched its first premium access to cannabis products without the illegal, there’s not a large body of data.
“It will feature a state-of-the-art 54,000 strain at the same time, MAC1, a strong trouble of driving to a dispensary (espe- “We have to work with physicians and
square foot greenhouse as well as 64,000 Indica dominant hybrid with notes of cially for those battling serious illnesses). members of the community to let them
square feet of an indoor grow, manufac- sweet dough, cream, skunk and hashy “We rolled out a full statewide home know that cannabis is a safe plant-based
turing facility which will include a kush. delivery system, competing against com- alternative for pain relief or to fight
kitchen and lab,” Cobb says. “The patient response has been panies with 8 to 9 stores and we are still inflammation or PTSD. It has a myriad of
The company’s focus is simple—to tremendous,” says Cobb. “Our mission outselling them with our cannabis flower potential uses and we have to work with
provide the best possible quality product statement is very simple—to introduce that has a delivery band of one store. We people to figure out how to best serve
to its customers. cannabis into people’s lives and make have proven that the Amazon effect also them. If I can keep one person off of opi-
“We assembled a cultivation team that we their lives better for it.” applies to cannabis.” oids, it’s a win.”
couldn’t be more proud of including Chris The other key element of One Plant’s Outreach has been a critical compo-
Keller, who is a craft cultivator out of current cultivation facility in Ruskin is nent to its success and growth. Cobb For more information,
Denver, and Mike Nee, an acclaimed culti- that it employs organic methods of culti- credits its robust focus on outreach to visit www.oneplant.us.
vator in the cannabis world,” says Cobb. vation, including hand watering and for Andrew Felix, the company’s director of

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38 December 2019 cannabisnewsflorida.com Cannabis News Florida