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The FICPA’s Health Care Industry When It Comes to Patient Care –

Conference: Ongoing Learning Tell Your Story

for Ongoing Change When it comes to of where they made mis-

coaching, training, takes and also when they
Health care is a uniquely Experts You Trust on leading or building a went above and beyond.
challenging industry for the Issues that Matter strong culture around The leadership team
finance professionals. The FICPA designed the anything, nothing can incorporates story-telling
Local, state, and federal Health Care Industry help the cause more into meetings, debriefs
legislative priorities are Con–ference to be relevant than telling or sharing a and pep talks. And there
constantly evolving; new and meaningful to today’s good story. is an ongoing effort to
developments in technolo- professionals. All of our Think about it. What capture tales of extraordi-
gy have the potential to instructors and speakers are resonates more? When nary patient care and
fundamentally reshape the hand-picked to best address you ask someone to do broadcast it to the mass-
way the industry works; the topics that health care something or when you es.
and mergers, acquisitions, professionals care about. share a story from your All of these activities
and new partnerships Government is often where career which brings BY JAY JUFFRE build on each other and
between major providers healthcare issues and the home the same point? the organization perpetu-
and hospitals are changing Carlos Hernandez public interest intersect, and Which has a greater ally evolves month after
the competitive landscape this year’s conference will impact? A policy manual or sharing suc- month and year after year.
of the business. offer attendees the chance to explore that cess stories from their peers as living So quick gut check. How good is
The only constant in health care is relationship more deeply. The conference examples? Stories allow you to create an your organization at story telling?
change itself. The Florida Institute of will feature public policy experts from emotional connection. When was the last time you shared a
CPAs’ annual Health Care Industry Washington, D.C. to help you make sense The key to storytelling as an effective great or poor patient experience in the
Conference, held this year from April 19- of the updates to laws that impact the communication and leadership tool form of a story to make a lasting
20 in Orlando (and online via simulcast), health care sector. As state and federal leg- has three key elements: 1.) When was impression with the team? Is anyone
will help you navigate the twists and turns islators consider the medical and legal it? This is where you paint the picture capturing the stories of your team and
ahead. implications of expanding access to to provide context. 2.) What hap- sharing them to help everyone learn and
medicinal marijuana, we’ll have leading pened? This is where you provide all advance?
A Dynamic Event for Florida’s experts on hand to discuss the intricacies the essential details which brings the If you are not doing these things on a
Health Care & Finance of the debate – and what it means for you story to life 3.) What’s the theme? This regular basis, you can expect the process
Professionals and your clients. And in the wake of hor- gives you the opportunity to bring to take longer. If you are, you are well on
The FICPA is the leading voice for rific shootings at the Pulse nightclub in home the point/lesson of the story. your way to success with patient care.
Florida’s CPAs and accounting and finance 2016, we’re inviting local Orlando health This method is EXCELLENT when it
professionals. As our only conference officials to discuss what they’ve learned comes to increasing patient care and Jay Juffre is Vice President of Operations
focused exclusively on health care, the from the experience and how it might satisfaction. / National Service Director, ImageFIRST.
Health Care Industry Conference is a valu- affect crisis response tactics from health Organizations that are great at shar- For more information on ImageFIRST, call
able opportunity to learn about the critical departments across the state. ing stories seem to build a culture of 1-800-932-7472 or visit
issues shaping the industry from an Finance professionals in the health care excellence faster. They share examples www.imagefirst.com.
accounting and finance perspective. We industry are no doubt familiar with recent
bring together hundreds of health care changes to revenue recognition standards
professionals from across the state and issued by the Financial Accounting
beyond to share news, knowledge, prod- Standards Board. Our conference will pro-
ucts, and services. vide a deep dive into the topic, giving you
We are proud to enjoy the support of the latest insights into why and how the
this year’s lead sponsors: RSM U.S., LLP, new guidances matter to you.
South Florida Hospital News and And if you’re new to the health care
Healthcare Report, and Vaco. industry, we have a specially-designed
The 2018 Health Care Industry conference track for young CPAs and
Conference is endorsed by the Florida those just entering the field. Earn up to 17
Hospital Association and the Florida chap- CPE credit hours and get up to speed.
ter of the Healthcare Financial Don’t miss this unique chance to net-
Management Association. work and learn with your peers and
“I’m pleased to once again lend my sup- experts from across the industry. Group
port to The Health Care Industry discounts and sponsorship opportunities
Conference and work with all of the are available.
FICPA members, sponsors, and vendors to
make this event happen,” said Carlos Contact Diane Major, FICPA, at
Hernandez, Partner at RSM U.S., LLP and majord@ficpa.org to learn more and visit
Chair of the Health Care Conference www.ficpa.org/hcc to
Committee. reserve your spot today.

HSS, Tenet and USPI Announce

Agreement to Open Orthopedic

Care Facility in West Palm Beach

Hospital for Special Surgery (HSS), Tenet Healthcare Corporation (“Tenet”)
(NYSE:THC) and United Surgical Partners International (USPI), a Tenet subsidiary,
announced that they have entered into a definitive agreement for a joint partnership
to create an orthopedic care center in West Palm Beach, FL.
Located in a new building to be constructed in West Palm Beach adjacent to Tenet’s
Good Samaritan Hospital, the new center will offer outpatient orthopedic care includ-
ing diagnostics services, ambulatory surgery, rehabilitation, and sports performance
programs. The facility will be staffed by HSS physicians, some of whom also will con-
tinue to serve at the HSS main campus in New York City.
“Many Florida residents travel to HSS in New York for the highest quality muscu-
loskeletal care,” said Louis A. Shapiro, president and CEO of HSS. “We are delighted
to be making that same top quality care more convenient to communities in South
Florida where quality of life is so highly prized."

South Florida Hospital News southfloridahospitalnews.com February 2018 9