Page 116 - Visual Marketing

44. Designing Wine on the Inside . . . and Outside: Stimulating the
Senses with High-End Packaging for a High-End Product

W hat happens
when you com-
bine the pas-
sions of a winemaker with
visual designers? You get
JAQK—Jack, Ace, Queen,
and King—an exquisitely
packaged wine bottle
with a deck of distinctively
designed playing cards. The
visual marketing campaign
for JAQK Cellars celebrates
the passion for wine and the
playful side of life.

95 V I S UA L M A RK ETIN G