Page 120 - Visual Marketing

46. New Beverage Design Creates Buzz: Simplicity in
Packaging Emphasizes Purity in Ingredients for the
Health-Conscious Market

After a bout with testicular cancer, David Luks lis-
tened to his nutritionist, who advised him to avoid
artificial sweeteners. That inspired him to launch
a line of healthy beverages. “I knew I wanted to do some-
thing with honey, a natural and common sweetener,” says
Luks. Honey has real health benefits, yet Luks was sur-
prised to find that most brands actually used refined sugar
to make their “honey” flavors. He learned that honey pro-
vides long-lasting energy because it is digested slowly in the
body, whereas a refined sugar (such as white sugar or high-
fructose corn syrup) actually spikes the blood sugar level in
the body. Deluxe Honeydrop beverages are low-calorie drinks made
with brewed tea and juices sweetened with a spoonful of real honey.

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