Page 124 - Visual Marketing

48. Hand-Drawn Promo Excites Young Brits Who Love to Draw:
Giving Away a High-Quality Gift Increases Sales by Luring
People into the Store

H ey, do your kids know that they
can actually draw without a
handheld computer tablet?
Cass Art celebrates the art of drawing
and encourages kids to have fun with
painting and drawing in new activity
books designed by Angus Hyland of
Pentagram UK, which feature delicate
hand-drawn typography by Marion
Deuchars.

103 V I S UA L M A RK ETIN G