Page 119 - Visual Marketing
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Why It Works ton of good will and increased mouth and built goodwill in the
retention for our business.” communities that Lorden serves.
Homeowners who use oil to • A local elementary school
heat their homes tend to see The big fuzzy socks mean featured a “wear your Lorden
fuel delivery as a commodity warmth, and this campaign socks” day.
with little differentiation beyond was a clever visual solution that
price. The Lorden platform supports the overall image of Takeaway Tip
of “Comfort Made Simple” is Lorden as a friendly, reliable
expressed with playful sock family-owned business that con- Pick images and promotional products
images and Knock Your Socks nects with people in their homes that support the comfort of your custom-
Off promotional messaging. in a personal way. ers. Appeal to their emotions if you want
Lorden gave new and existing to make a commodity business stand out.
customers a pair of colorful Success Metrics Put the imagery that evokes emotion every-
socks. “This was the most suc- where—signs, vehicles, advertisements, and
cessful promotion in the long • The Knock Your Socks Off cam- online—to reinforce your message from
history of our company. People paign led to 300 new client many different vantage points.
were calling for socks,” says Ted accounts.
Lorden, president. “The free
pair of socks really generated a • The spirit of the program
reinforced terrific word of
IMAGES ARE EVERYWHERE IN THE PHY SI C A L W O R L D 98
