Page 177 - Visual Marketing
P. 177
Why It Works bright images, guaranteeing the
eye will never have a dull moment.
Thicker than most conference And while many may not hang
guides, TEDIndia’s book features their TEDIndia poster up on their
an open spine, making note taking wall, the engineering of the poster-
easier; a cover that converts to a turned-book-cover is sheer genius.
poster for added keepsake poten-
tial; and “secret” edge-trim mes- Success Metrics Takeaway Tip
saging guaranteed to make owners
of the book smile with delight. • TEDIndia’s first and only Branding doesn’t always translate globally.
event had sold-out audiences What was once a concern of large companies
The cover features slices of pho- of 1,000 attendees from 46 only is now a matter for small businesses to
tographs and digitized photos of countries. consider as more and more operate as
Indians. Since people like seeing “micro-multinationals.” By taking a fresh look
images of others who look like • The event successfully brought from a different country’s perspective, a brand
them, TED succeeds in translating the TED brand to South Asia. can adapt its existing design with local elements
its brand locally in India. The book that are inclusive and effective.
is filled with color photographs and • The book is considered by TED
to be one of its most successful
guides so far.
PO WER TO THE PR I N T I TE M ! 156
