Page 181 - Visual Marketing
P. 181
Why It Works and social while still clearly website and brand as the rea-
branded as Ditto & Co.,” says son she was interviewed by the
Hase created a simple Art Hase. The illustrated motif Minneapolis Star Tribune as an
Deco typographic logo for continues on stationery, web- expert in career style.
Ditto & Co. that aligns with the site, and classically designed • Since launching the Ditto & Co.
tagline, “Transforming Style.” gift certificates. identity and website, Ditto has
The website quotes Yves St. built a steady schedule of paid
Laurent, who said, “Fashions Success Metrics speaking engagements. The
fade. Style is eternal.” It’s brand has given her enough
not about fads, and it’s much • Ditto reports that clients credibility that she no longer has
more than just a new hairdo and prospects often perceive to speak at free events.
and makeup. The visual mar- Ditto & Co. as a franchise
keting of Ditto & Co. is whim- based on the professional Takeaway Tip
sical and friendly, yet may be branding.
taken seriously. Hase designed Done right, your professional image will advance
four illustrated note cards with • Ditto is a featured author in your career and position you to achieve goals that
hand-drawn illustrations that Get Organized Today (Power once seemed out of reach. Capture your personal-
are manipulated by computer Dynamics Publishing). She ity and style in your marketing collaterals to differ-
with a motif that reproduces attributes the design of her entiate your personal brand.
the Ditto brand typeface. Ditto PO WER TO THE PR I N T I TE M ! 160
uses the note cards as lead
generators, leave-behinds, and
follow-up reminders. The cards
have a personalized, greeting
card feel. “We wanted the look
and feel to be more casual
