Page 178 - Visual Marketing

73. Getting to the Point in Acupuncture: Combining Professional
Design with Do-It-Yourself Execution Keeps Expenses in Line

Good design and printing
don’t have to require a
business loan. Just ask
To The Point Acupuncture.
When the company launched
its acupuncture business in
San Diego, it needed a clever
brochure that would bring in
new clients. The design bud-
get was small, but To The
Point retained Bex Brands to
create a design that the com-
pany could modify over time.
And because the start-up had limited funds, it wanted a brochure it
could reproduce in smaller quantities without paying too much.

157 V I S UA L M A RK ETIN G