Page 26 - Visual Marketing

1. The Color of Money: A Small Bank Makes a Large Impression
with a Colorful Campaign

Can a small local
bank take on the
giant conglomer-
ates and win? Norway
Savings Bank in Maine
saw an opportunity in
the economic downturn.
They set out to woo
small business clients in
a state where a majority
of employment is tied to
small business.

5 VISUAL MARKETING