Page 29 - Visual Marketing
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Why It Works information, and see the details Takeaway Tip
of the fabrics.
The website features a white Your customers online expect the same level of
screen with a larger rendering Success Metrics service that they experience “offline.”
of the Carnegie logo. As you roll
over the contents that are listed • Traffic to the new Carnegie Examine the navigation and ease of use of
in neat columns, the patterns Fabrics website has increased your website to be sure the level of detail and
of different fabrics are revealed 10 percent. functionality are there for online users. Instead of
within the letters of the Carnegie laying out your site like a static brochure, mimic
logo. The primary audience • The number of samples the experience of being in your office as much
consists of interior designers requested online has increased as possible, including the experience of brows-
and architects who are looking 15 percent. ing merchandise and getting personalized help.
for the highest-quality products When you are in an industry of tactile goods, it’s
for their clients. The Carnegie • By increasing the amount of especially important to have as close a substitute
website allows the user to view online sample order transac- for the real thing as you can, with detailed photo-
the wide array of products and tions, Carnegie has printed graphs and descriptions.
color/fabric swatches in a quick significantly fewer marketing
and straightforward manner. materials and further enhanced
The details in the photography its status as an eco-friendly
show off the textures of the company.
materials. The previous versions
of the website were more along
the lines of an online brochure;
with this incarnation users have
the ability to order samples,
search products, access product
MUCH MORE THAN JUST A WEBSITE 8
