Page 28 - Visual Marketing

2. A Website Showcases a Sense of Touch: Strong Navigation and Ease
of Use for an Online Showroom

How do you get to Carnegie Fabrics?
The usual practice of visiting the
showroom is no longer the only way
to see and choose fabrics. The website has
become the new destination and growing
sales tool for this family-owned business.
The need for an effective website is essen-
tial for the future of an industry where face
time is dwindling and decisions need to
be made without a trip to the showroom.
Carnegie needed to show an extensive col-
lection of merchandise while maintaining its highly regarded service
and ease of browsing that clients are accustomed to in their physical
showrooms.

7 VISUAL MARKETING