Page 45 - Visual Marketing
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How do you not only justify • The company has received
consumers paying a higher immensely positive feedback
price for your product but from consumers, the press, and
develop brand loyalty that our wholesale clients.
causes them to remember and
seek out your product over the • Company staff has a sense of
many other options out there? pride in the company.
Why It Works “Most ecommerce experiences Takeaway Tip
are so focused on selling effi-
The Two Leaves and a Bud Tea ciently and effectively that they Make sure your photography is top-notch if
Company’s website redesign forget about their brand. With you’re planning to use it to create the per-
uses a full background image our web redesign, we wanted to ception of a premium product. Clear images,
that changes with each visit to create an experience that didn’t evocative subject matter, and stunning com-
the site. The images are the just sell and convert more users, positions are key. Dare to be different. Just
company’s own photography but demonstrated our brand because a typical e-commerce site has a
and show the tea growing in story and our immense passion plain background, doesn’t mean you need
lush green fields, the small for tea,” says Edelstein. to be bound by it. After all, if your product is
farmers who tend the fields different, your website should be, too. Stylish
and pick the tea, tea in Success Metrics photography can celebrate your unique
bowls, and other evocative brand and turn a commodity into a distinc-
images. Phil Edelstein, market- • The site conversion rate jumped tive must-have product.
ing director, says visitors to the 1 percent (from 3.5 percent to
website should experience, “a 4.5 percent) immediately upon
fresh journey each and every launching the redesign. Growth
time.” continues.
MUCH MO RE THAN JUST A W E BS I TE 24
