Page 47 - Visual Marketing
P. 47
Creating online games for your ma’am,” signature lines from creative services and
firm’s website may not sound Dragnet, while younger genera- online solutions.
like a marketing stunt, but when tions do not seem to recognize • The site helped secure
your business does something this jargon at all. more work for the firm
a little offbeat and completely with interactive and video
removed from its core business Success Metrics solutions projects.
in the hopes of drumming up
attention, it may be just that. • This site won the American
Design Web Award from
Why It Works Graphic Design USA.
Incorporating the classic design • The real success is getting
motif from the early days of tele- noticed by clients and estab-
vision, the word game heightens lishing a connection between
the contrast of the two modes
of communication and the two Takeaway Tip
technologies. Web vs. Webb
equals television vs. Internet. It An interactive online game draws people in and brings them to your website, and
gives perspective—what was vs. once there, it can engage their interest with more impact than traditional content,
what is. such as articles and white papers. This technique can be used by a design or IT firm
wanting to showcase its Web design talent, but the same technique can be adapted
An interesting by-product of to other types of businesses. When you create an online quiz, make sure the quiz
this project is that the audi- relates to your business and will be of interest to your target audience. Although an
ences are split along generation unrelated quiz might be amusing and attract a lot of visitors, it won’t help your busi-
lines, as baby boomers readily ness in the long run if they’re not the kind of website visitors who fall into your target
identify with the “Just the facts, audience.
MUCH MO RE THAN JUST A W E BS I TE 26
