Page 52 - Visual Marketing

14. A Visual Marketing Firm Uses Optical Illusions to See
Things Differently: Showing Prospects What You Are
Capable of in Multimedia

Chico Marx once said, “Who are
you going to believe, me or your
own eyes?” A design firm is
really about seeing things differently.
Jim Keller, design director at Langton
Cherubino Group, always had a fond-
ness for optical illusions such as the
zigzag patterns that look crooked but
are really straight or the paintings and
etchings of Escher that play with your
sense of perspective. Inspired by the visual tricks usually found on
paper, the design team set off to create a Room of Illusions game
that featured the classic optical puzzles online in a well-designed
environment.

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