Page 53 - Visual Marketing
P. 53
Why It Works about? “Every year we like to • Clients responded and hired
send a New Year’s card to our Langton Cherubino Group to
The tricks are as old as the clients and friends,” explains create interactive games, includ-
printed page—yet in the hands Jim. “This year we pushed our- ing a series of “healthy games”
of a designer, as fresh as selves to create something new for larger clients such as Pfizer
today. The setting for the illu- with an old concept. We wanted and Publicis.
sions is a futuristic room with to combine our visual wit with
bright color patterns featuring our online and interactive design
a Warner Brothers–era cartoon capabilities.”
soundtrack. When you click on
an item in the room, a large Success Metrics Takeaway Tip
window opens and the illusion is
presented as a challenge. The • The Room of Illusions game Combine old-fashioned optical illusions with
viewer tries to guess what the was the first of many self- digital technology to create an interactive
real truth is, and after another promotional games that Langton online game. For a design firm with multi-
click, the secret is revealed. Cherubino Group created. It media expertise, it’s an ideal way to show-
Each example is engaging and established a method of combin- case new media capabilities.
addictive. It’s like when Penn ing design and programming
and Teller show you how a trick that led to award-wining games
works and lure you in for more such as MasterpieceYourself and
mayhem. How did this come Web vs. Webb.
MUCH MO RE THAN JUST A W E BS I TE 32
