Page 54 - Visual Marketing
P. 54

15. Breaking Through the Gray Noise: Using a Flash-Based
    Presentation to Generate Leads While Also Serving as a
    Leave-Behind Piece

           In the public relations (PR) world,
                                                                           many try to put together a
                                                                           PowerPoint presentation to woo
                                                                       a potential client. But Gotham PR,
                                                                       a Manhattan-based PR firm special-
                                                                       izing in fashion and design, asked
                                                                       itself how it could “break through
                                                                       the gray noise” in an industry filled
                                                                       with cookie-cutter pitches and pre-
                                                                       sentations. The design firm The Art
                              Department provided the answer: a four-minute Flash-based com-
                              pany overview incorporating fast-paced motion graphics and strong
                              typography based on the concept “How Do You Break Through the
                              Gray Noise?”

33 V I S UA L M A RK ETIN G
   49   50   51   52   53   54   55   56   57   58   59