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15. Breaking Through the Gray Noise: Using a Flash-Based
Presentation to Generate Leads While Also Serving as a
Leave-Behind Piece
In the public relations (PR) world,
many try to put together a
PowerPoint presentation to woo
a potential client. But Gotham PR,
a Manhattan-based PR firm special-
izing in fashion and design, asked
itself how it could “break through
the gray noise” in an industry filled
with cookie-cutter pitches and pre-
sentations. The design firm The Art
Department provided the answer: a four-minute Flash-based com-
pany overview incorporating fast-paced motion graphics and strong
typography based on the concept “How Do You Break Through the
Gray Noise?”
33 V I S UA L M A RK ETIN G