Page 59 - Visual Marketing
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Why It Works site carries through to in-person
marketing as well. I-SITE offers
When you first visit I-SITE’s its unique beer coaster business
page, you think it’s for a soccer cards—but only to those who
team . . . until you realize the they’ve invited to have a drink
motley crew is actually the staff with them.
of the agency. The entire site is
built upon the concept of soc- Success Metrics Takeaway Tip
cer—something that’s obviously
near and dear to the hearts of • I-SITE’s design has won numer- Why do want your website and brand to
the staff. I-SITE even went so ous awards, including the look like every other business out there?
far as to create a soccer charity American Design Award for To really stand out, represent who you are
match complete with a cup for Portfolio site. and who your company is, in all your unique
the winner. “If you’re going to glory. Letting your personality through and
position yourself, you better play • The new interactive design has being yourself is what draws others to you.
the game!” said Cross. improved the leads that come Although it may not resonate with everyone,
through the website. remember that “everyone” is not your cli-
The site even sells beer steins ent base. Make it relevant to those you want
and bottle openers (something • The site has also increased to work with and who will appreciate your
else close to their hearts). The inquiries from designers and uniqueness.
interactive and fun aspect of the developers who want to work for
I-SITE.
MUCH MO RE THAN JUST A W E BS I TE 38
