Page 62 - Visual Marketing

19. Good Service Is Earned: Making a Brand Statement and
Creating Viral Content Through Infographics

Everybody knows good service
when they experience it. And
when they think customer
service is bad, they talk about it.
Openly. Social media brings new
opportunities and increases the
challenges for businesses that strive
to deliver the best customer experi-
ences—because people today talk
freely online on social media sites.
Get Satisfaction taps into crowd-
sourcing with a product that is part online forum and part social
network to create a people-powered feedback that helps companies
boost customer service. They spread the gospel of good customer
service with striking infographics.

41 V I S UA L M A RK ETIN G