Page 46 - Visual Marketing
P. 46

11. Just the Facts, Ma’am: Creating an Interactive Online Quiz
    Attracts a Target Audience with a Deeper Level of Engagement

             Is a “blook” a criminal
                                                                                        or an online book?
                                                                                        Does a detective need a
                                                                                    “Search clause,” or is that
                                                                                    something Google would
                                                                                    do? Play Web vs. Webb to
                                                                                    find out if you can tell if a
                                                                                    phrase is from the World
                                                                                    Wide Web or something
                                                                                    uttered by Jack Webb, the
                                                                                    actor who played Sergeant
                              Joe Friday on the old TV show Dragnet. Web vs. Webb is a vintage
                              TV quiz show–style game that may be played online. How does this
                              promote a design firm in New York City?

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