Page 44 - Visual Marketing
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10. When Is a Cup of Tea More Than Just Another Cup? Stunning
Photography on a Website Differentiates a Product
W ith luxurious photography as
a backdrop, Two Leaves and
a Bud Tea Company created
a website design that conveys fresh-
ness, commitment to quality, and the
uniqueness of the company’s brand at
a glance. They’ve managed to capture
a sense of oneness with nature and
convey social responsibility toward the
environment and the small farmers
who pick the tea. When you’re selling
a commodity, product differentiation is crucial. Yet, how do you dif-
ferentiate something as timeless and ubiquitous as tea—something
that can be bought in any grocery store and all over the Web?
23 V I S UA L M A RK ETIN G
