Page 80 - Transforming an Idea Into a Business with Design Thinking

Stage 2: Devise Solution to Determine Feasibility ◾ 59

4.3.3 Guidance

Session Lead

Collecting the most practical ideas from the prioritization matrix, your
goal will be to stitch these ideas together to craft a future experience
vision.

Open Collaboration

Once the team understands the various most practical ideas, the team should
discuss how these ideas could be brought to bear to create a future that
would help solve the user’s problem in a manner that would delight the
user. You should perform this step with a mind-set which keeps the user
as the key protagonist trying to overcome obstacles while performing a job,
achieving a goal and realizes the vision. You should be next to a whiteboard
with markers to jot down your thoughts and concepts for clarity of under-
standing and tangibility of concepts. You may leverage the following ways of
capturing the essence of the future experience vision:

◾◾ Freehand drawing
◾◾ Use case modeling
◾◾ Flow charting
◾◾ Describing in words
◾◾ Mind mapping
◾◾ Using block diagram

This is a collaborative team exercise. Following the sequence of the story-
board of the future end-to-end experience vision as depicted in Figure 4.3,
describe each scene on a sticky note and place on the wall. Continue from
the beginning to the various scenes in the middle and conclude with the
successful completion of the job.

Don’t worry about the quality of the experience vision in the first few
iterations. This will require multiple iterations before you are comfortable
with the experience vision. As you review and improve the experience
vision several times, you’ll see remarkable improvements in each iteration.
You’ll also get an idea whether the experience vision that you are creating
makes sense in general and for the user, in particular. Once you and your
team are comfortable with the experience vision, use the template and craft
the storyboard. Each scene of the storyboard includes an image or diagram
depicting the scene as well as a description of the scene in words. Again, do