Page 76 - Transforming an Idea Into a Business with Design Thinking
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Stage 2: Devise Solution to Determine Feasibility ◾ 55
Figure 4.3 (c) Idea prioritization example.
very top and those ideas which do not have any value will be at the very
bottom. All the other ideas will lie somewhere in the middle.
Once the idea has been evaluated on the value axis, staying at the same
level, move the idea from left to right on the feasibility scale and ask the
team about their view of how feasible the idea is to implement. As you think
about feasibility, consider all aspects of feasibility, namely, technical capabil-
ity, access to expert knowledge, expected duration to implement and any
other aspect that influences feasibility.
Based on team consensus, place the idea on the prioritization board.
Repeat the process with all the idea clusters and selected ideas.
Most Valued Ideas
As highlighted in Figure 4.3b, the ideas on the top quarter of the prioritiza-
tion matrix are the most valued ideas from the perspective of the user based
on your understanding. From the user’s perspective, realizing these ideas to
create a solution would be a tremendous value to the user. However, not all
ideas which add value to the users are feasible to implement or viable from
a business perspective though.
