Page 71 - Transforming an Idea Into a Business with Design Thinking
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50 ◾ Transforming an Idea Into a Business with Design Thinking
Figure 4.2 Ideas example.
Once the team is briefed on these rules, start the following self-brain-
storming sessions.
5-minute Self-brainstorm:
Each member of the team would already have many ideas to solve the
problem for the user. Ask everyone to write all the ideas on sticky notes and
place them on the whiteboard.
Ask them to have a quick look at other ideas and then be ready for the
next round of ideation.
3-minute Self-brainstorm:
Give the following prompts to instill ideas from the team members. Have at
least one round of three-minute self-brainstorming on these prompts.
Prompts around Value proposition.
◾◾ How might the user hit the target in a better way?
◾◾ How might the user hit the target in a faster way?
◾◾ How might the user hit the target in a cheaper way?
◾◾ How might the user hit the target in an easier way?
These prompts are likely to generate some usual and commonplace ideas.
The following prompts will help you generate out-of-the-box and unusual ideas.
