Page 70 - Transforming an Idea Into a Business with Design Thinking

S tage 2: Devise Solution to Determine Feasibility ◾ 49

Figure 4.1 Ideas.

sports. You’ll be surprised to see how differently these folks think and
how unique a perspective they bring to solving your problem.
4. Focus on the problem. It’s good to think really in different domains, but
to ensure you are not distracted, it is important to stick to the problem
you are focused on solving.
5. Build on others’ ideas. Finally, do not just confine yourself to your own
ideas. As you review the ideas from other team members, feel free to
build on those ideas and connect different ideas together to come up
with novel solution concepts. Remember that Apple neither invented
the Graphical User Interface nor the mouse, which are so common-
place now. They built on the idea of the graphical user interface and
the mouse from Xerox.