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44 ◾ Transforming an Idea Into a Business with Design Thinking
3.5.2 Example (Table 3.2)
Table 3.2 User’s perspective example.
3.5.2.1 Guidance
Session Lead
Ask the team to review the journey map and then write insightful points of
view for the user.
15-minute Self-brainstorm
Everyone spends 15 minutes to come up with insightful user perspectives.
Team Brainstorm
Everyone shares their user perspectives and lists them in the order of impor-
tance for the user. Review all the perspectives and rank them in the order
of importance. As you discuss these points of view, feel free to merge the
insights and points of view as needed.
