Page 60 - Transforming an Idea Into a Business with Design Thinking
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S tage 1: Understand Problem to Grasp Desirability ◾ 39
◾◾ Goals and motivation in the context of your idea.
◾◾ Challenges faced to achieve these goals.
◾◾ Primary responsibilities for the persona in the context of your idea.
◾◾ Needs.
Team Brainstorm
The session lead asks everyone to come to the flip chart and paste their
thoughts.
After all the team members have shared out, cluster the input and agree
on the key aspects of the persona so that the whole team is on the same
page.
Draw a sketch that represents the persona and give a creative tag line
that captures the essence of the persona. Have some fun while doing this
exercise.
All Users
Repeat the brainstorming session for all the users for your idea. Build one
persona for each user segment.
From now on, every time you discuss the users, use the persona’s name
so that everyone on your team would have the same visual picture in their
minds and have a similar understanding of the needs and context of the
core user for your idea.
3.3.2.2 Document Assumptions
After the session, the session lead should ask the team to write down all
the assumptions that you are making and record those assumptions in the
assumptions template in Chapter 6.
3.3.2.3 Review Prior Steps
Review the prior steps and adjust as needed with the consensus of the
team.
