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38  ◾  Transforming an Idea Into a Business with Design Thinking

3.3.2  Example

Here is an example of a persona for a user (Figure 3.6).

Figure 3.6  Persona example.

3.3.2.1  Guidance
Session Lead
As a team, give this persona a name. Agree on the age, gender and educa-
tion level.
10-minute self-brainstorm
Give everyone 10 minutes to put their thoughts on sticky notes to capture
the following aspects for the persona:
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