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Stage 1: Understand Problem to Grasp Desirability ◾ 37
3.2.14.3 Document Assumptions
After the session, the session lead should ask the team to write down all
the assumptions that you are making and record those assumptions in the
assumptions template in Chapter 6.
3.3 Step 3: Persona
Persona is a fictitious representation of the main user who would be using
your product or service. Bring the insights from user research to life and
build a fictitious persona for each of your core users.
3.3.1 Template
Use this template to build your user’s persona (Figure 3.5).
Figure 3.5 Persona template.
