Page 53 - Transforming an Idea Into a Business with Design Thinking

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3.2.12.3 Sample Questions for Interview

Sample questions for an enterprise engagement include the following:

1. Introduction:
a. Tell me about yourself.
b. What is your educational background?
c. How long have you been in this role?
d. What did you do before this job?
2. Jobs to be done:
a. Tell me about your role.
b. What are your responsibilities?
c. Who is your manager, and how does he/she measure your

performance?
d. How do you fulfill your responsibilities today?
e. Whom do you rely on to do your job?
i. Which other people within and outside your team?
ii. Which information do you rely on?
iii. How do you get that information?
iv. Do you know how this information was generated/aggregated?
v. Do you trust the information?
vi. How soon do you see that information?
vii. What do you do with that information?
viii. Do you massage the information in a certain way yourself to

have a better understanding of the reality?
ix. Can you show us how you do that?
x. Can you show us how you see the information today?
f. What decisions do you have to make daily/weekly/monthly/

quarterly/yearly?
g. Whom do you interact with to make your decisions?
h. How much of the decision making is subjective, based on your

experience?
i. How would someone with much less experience than you have

make such decisions?
j. How do you know that the decisions that you made had a positive

or negative impact?
k. Can you walk us through the major tasks you do? We’d just shadow

you and make observations and ask questions to have a better
understanding of your challenges.