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Editor’s note:
To celebrate Idea A
Day’s first year of
daily ideas, we held a
party and staged an
Idea of The Year
Awards. Wayne
Hemingway was the
only, and very
265subjective,judgeand
Launch a new premium beer brand that would be more
expensive than competing beers but would include, in
the price of each pint, a contribution to a pension plan
for the customer. The brand could offer either a
dedicated loyalty or credit card or make a deal with
existing cards such that the contributions would not be
the responsibility of the pub or bar.
he chose this idea as Richard Jackson
his winner. A small 1 August 2001
trophy was collected
by Richard Jackson.
Launch a premium-rate phone-line for football
supporters to call while matches are being played. Fans
would call into a switchboard, identify the game they
were interested in and be put through to another fan, who
would actually be at the game. The supporter in the
ground could answer any questions or provide a personal
266commentary. The amateur commentators would receive
credits on their account in return for taking calls.
David Owen
2 August 2001
