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Determine one memorable telephone number for use in Editor’s note:
all advertising campaigns offering further informationIt is worth noting that
regarding brands or products. Rather than having to this idea was written
remember different freephone numbers, customers and published well
would simply call the advertising enquiries number andbefore the
quote the company name to be put through to the deregulation of
directory enquiries
267correct line. The advertiser would have to cover the cost service. That being
well before the
advertising of phone

of the calls such that the customer would not be numbers itself

charged. became a national
media obsession.

Jim Bolton
4 August 2001

Introduce a non-toxic fluorescent ingredient into dog
food. At night, dog excrement would be illuminated,
warning the unsuspecting pedestrian and turning the
most drab street into a veritable promenade of colour.

Jeff Lyons

2685August2001