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Launch a file-sharing or download-based enterprise
                       that would offer its content for free but would charge
                       users for memory cards or additional hard drives. The
                       additional memory would be proprietary and encrypted
                       such that the downloaded files could only be stored and
                       accessed from the company’s hardware.

275MartinSearle
                                14 August 2001
                       Launch a website to trace the origins of popular jokes
                       and urban myths. Jokes would be published on the site   Editor’s note:
                       for users to add the date at which they think they firstSomeone, somewhere
                       heard them and a note disclosing the source from which  and at sometime
                       they were heard. A reverse email-chain system could     must have written or
                       also be developed to track back a popular office-email  said, ‘A horse walks
                       gag. The site could feature an Amazon styled ‘Are you   into a bar and the
                                                                               barman says, “Why
276the author?’ option to save time and effort.                                the long face?” ’. That
                                                                               person deserves as
                                                                               much credit and
                                                                               praise as the most
                                                                               successful of

Chas Bayfield   comedians and comic

15 August 2001  writers.
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