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Publish a series of ‘Genius Guides’, parodying the
typical ‘Idiots Guides’. The books would instruct the
very clever reader in how to undertake simple tasks
such as wiring a plug, boiling an egg, or sitting through
church services and episodes of soap operas without
making cynical remarks.
411DavidOwen
24 December 2002
Design recyclable Christmas and greetings cards. The
cards would have a number of blank inserts stuck insideEditor’s note:
on which the sender could write a message. Once the Alternatively, the use
festivities were over the recipients could peel off theof pencils and erasers
message, rewrite and resend the card – preferably not could be encouraged
to the original sender. through a national
advertising campaign
412MarySlim that sought to
readdress the status
held by pen and ink.
25 December 2002
