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Improve the ordering procedure at fast food Editor’s note:
restaurants, drive-thrus and other service centres The Big Idea Book
where the average IQ of the customer is likely to be partners Chas
equal to, or greater than, that of the staff, by offeringBayfield and Rupert
the customer their own keypad and access to the Kaye have both
onscreen system. Customers could make and confirm worked for McDonalds
– Rupert as a
415their own selections while staff would be freed up to restaurant manager.
Both tried to quash
this idea on the

concentrate on preparing food, cleaning and smiling. grounds that it was

T B Prickett unfair to belittle the
29 December 2002 mental prowess of
such employees. Of

course, they lacked

the intellectual rigour
to win the ensuing
argument.
Publish a book of begging letters. Members of the public
would be invited to submit their pleas in the most30 December 2002
eloquent terms and the most dramatic/amusing would
be published. The authors would waive any royalty from
sales of the book but would be given a PO Box number at
which they may or may not receive handouts.

416DanFriedman