Page 264 - 1841126144.pdf
P. 264
Introduce a system to airports in which the newspapers
and magazines left behind on planes by passengers
arriving from long-haul destinations would be collected
and resold locally or distributed to passengers flying
out from the terminal.
Justin Cooke
48119August2003
Editor’s note:
Being so close to the
end of the book, the
comment on this page
corner would be a
plug for The Big Idea
Book II – watch this
482space.
Print messages upside down and in small text in the top
corners of book pages. If a reader folded a corner down
as a bookmark, they would see the message. Early
pages of a book, for example, could be annotated with
phrases such as, ‘Oh c’mon. Five more pages, please.
Give it a chance.’
David Owen
20 August 2003
