Page 180 - The $100 Startup_ Reinvent the Way You Make a Living, Do What You Love
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KEY POINTS
“Moving on up” by increasing income in an existing business is usually
easier than initially starting the business.
By making careful choices, you can often grow the business without
dramatically increasing the workload, allowing you to scale without
hiring more people.
Easy growth options include adding a service to a product-based business
(or vice versa), deploying a creative series of upsells and cross-sells, and
making a few key tweaks.
Horizontal expansion involves going broader by serving more customers
with different (usually related) interests; vertical expansion involves
going deeper by serving the same customers with different levels of
need.
