Page 190 - The $100 Startup_ Reinvent the Way You Make a Living, Do What You Love

Publication and Sale: The project will be offered for sale on [websites and any
other sources].

Customer Support: [Partner 1] will be responsible for [duties]. [Partner 2] will
be responsible for [duties]. Project feedback from customers will be shared
between both parties.

Marketing: Both parties will actively market the project to ensure its success.
This will include promotion on [websites], through each partner’s online
community and offline networks, and each party requesting coverage of the
project from other influential websites.

Time Line: The partners agree to complete all aspects of the project to prepare
for launch on [date].

The Battle of Outsourcing

Jamila Tazewell followed a common path after graduating from art school: She
waited tables in New York City while dreaming of something else. Fortunately,
waiting on tables was the only waiting she did—she also took action to start a
business. She started by making “outlandish handbags” and unique wallets. “I
was convinced I would magically become an accessories star overnight,” she
says, initially assuming that a fashion house would see her products and offer to
distribute them. “Then I saw I could actually sell my handbags and wallets
myself. That’s when I decided to pursue the opportunity further.”

Jamila headed west to Los Angeles to sell her accessories full-time without
relying on a waitress job to pay the bills this time. It worked, but only just
barely: She did everything herself, and the business struggled to find its feet. She
was glad she no longer waited tables, but as with buying someone else’s
franchise, Jamila felt like she bought herself a job.

Three years in, Jamila was ready to make a change. She hired a local
seamstress to make the product under her supervision, a move she describes as
“challenging but necessary.” After that, she brought in someone to do the
printing and shipping as well. This was a big step that required “a brutal process