Page 51 - The Big Book of Business Quotations: Over 1,400 of the Smartest Things Ever Said about Making Money - PDFDrive.com
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Profit	is	an	illusion,	cash	flow	is	fact.

         —Unknown

What	helps	people,	helps	business.

         —Leo	Burnett,	founder	of	Leo	Burnett	Worldwide	ad	agency

A	small	profit	is	better	than	a	big	loss.

         —Ron	Rash,	poet,	short	story	writer,	and	novelist

Mention	 the	 word	 accounting,	 and	 otherwise	 competent	 business	 men	 and
women	suddenly	grit	their	teeth,	furrow	their	foreheads,	and	start	uncontrollably
pulling	 out	 chunks	 of	 their	 own	 hair.	 Why	 is	 this?	 How	 can	 a	 craft,	 which	 is
nothing	 more	 than	 a	 tool	 to	 keep	 track	 of	 the	 inflow	 and	 outflow	 of	 cash,	 be
thought	 of	 with	 such	 contempt	 and	 fear?	 The	 mystery	 becomes	 even	 more
puzzling	 once	 you	 realize	 that	 ACCOUNTING	 is	 essentially	 the	 discipline	 of
counting	 money.	 And	 since	 most	 people	 start	 a	 business	 to	 make	 money,	 it
seems	rather	silly	they	shouldn’t	enjoy	counting	it.

         —Peter	 J.	 Patsula,	 founder	 of	 Patsula	 Media	 and	 author	 (from	 his	 online	 publication	 The
            Entrepreneur’s	Guidebook	Series,	2001–2007)
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