Page 202 - 101 Ways to Market Your Business
P. 202
DO YOU THINK LIKE A CUSTOMER?
other couriers in town but on the tenth order he was giving
away a bottle of champagne. This was a very clever idea.
Generally secretaries book couriers; as prices are basically
the same they can choose which company they use. Which
company do you think they would use? Our company
started using this courier straight away.
Remember the value of free samples. All businesses can
supply some kind of free product or service as a sample.
Use this as an introduction to a new client or as a way to
keep your customers happy or as an incentive to purchase
more.
187
